Relevance earns the meeting.
A full calendar is not the goal. We focus the effort on the accounts and conversations most likely to move your pipeline - then give each one a clear commercial reason to happen.
Who runs C2P
Hi, I am Emin
For last twenty years, I have built commercial organizations, grown partner ecosystems and opened new markets across Big Tech, AdTech and digital platforms - in the US, Europe, CEE and the Middle East.
C2P is the culmination of that experience: a disciplined way to turn conferences into pipeline on purpose, rather than by accident.
The right conversation can change a business. I build commercial systems that make it happen.
$810M+Total B2B portfolios led
$750M → $1B+Meta partner business, nine markets
$0 → $30M+Criteo regional business, built from zero
3 → 60+Team built at Criteo
Why me
The case for hiring someone who has worked both sides of the table
Five reasons C2P operates differently from a generic outbound agency with a conference badge.
- I know how buyers decide who gets the meeting.
At Meta, Criteo, Mindshare and New York Life, I was one of the people sales teams wanted to reach. I know which approaches earned time in my and my colleagues' calendars - and which went unanswered. I know how those decisions are made, from the inside.
- I built an event-led international BD system from zero - and the team still exceeds on it.
At 4DEV, I built an international BD function across three continents, placing conferences at the center of account development and feeding insights from Tech, Gaming, iGaming and other verticals back into product. C2P turns that system into a service.
- I have built commercial organizations - not just campaigns.
At Criteo, I helped grow a regional business from three people to more than 60 and from zero to $30M+, reaching 95% share in its core verticals.
That required pipeline discipline, forecasting, account planning and execution - the commercial machinery that turns conference conversations into revenue.
- Chances are, I have sold into your industry.
My experience spans Advertising, Media, AI, Tech, Gaming, iGaming, Payments and Fintech. I understand how different buying environments behave - and I know better than to treat every market, account or conference the same way.
- You are hiring an operator with a team - not an account manager.
I scope and lead every engagement, backed by a team supporting the research, outreach, coordination and follow-up. You get senior ownership throughout, with no junior handover and no account-management layer between you and the people doing the work.
How I think
Three principles behind every C2P engagement.
Technology makes the work faster. Commercial judgment decides who deserves attention, why a meeting should happen and what must happen next.
Start with the account - not the contact.
A senior title alone is not a reason to meet. We start with the company, the opportunity and why the conversation matters now - then identify the right people inside it.
The system must survive the floor.
A plan only has value if your team can run it through cancellations, walk-ins and shifting priorities - and carry every useful conversation into follow-up and pipeline.
How I work
I make complicated commercial work clear enough to act on.
I ask direct questions, work closely with the people doing the job and stay involved when the plan meets reality. I am at my best in situations where the stakes are real, the time is limited and a team needs both structure and energy.
Conferences are commercial systems under pressure. In a few concentrated days, they reveal what a company truly prioritizes, how well its people coordinate and whether promising conversations become pipeline - or disappear after the floor closes. Turning that intensity into a disciplined commercial process is precisely what C2P was built to do.
What's next?
Talk through your next conference
Start with a conversation.
Bring one conference, what your team hopes to get from it and what currently feels uncertain. We can usually determine whether C2P is relevant, where the biggest commercial gaps are and what a sensible next step would look like.
No prepared brief. No hard sell. One event and one commercial question.
Start a conversation
Tell me what's on your event calendar.
Whether you are preparing for one conference, reviewing the last one, or planning a full year of them, send me what you know. I'll come back with where C2P can help, whether it is worth doing at all, and what the most useful next step would be. The prep starts about six weeks before the doors open, so this is a cheaper conversation to have early than late.
Emin
What happens next
01Send the event, portfolio or problem you're weighing up.
02I read it myself, not an AI assistant and not a filter.
03You hear back within one business day, usually much less.
Your details come straight to me. No newsletter, no automated sequence, no sharing with anyone.
A few details are enough.
No polished brief required; tell me what you know so far.
That's with me.
If your mail client just opened, send the message it drafted and it lands with me directly. Either way you'll hear back within one business day, usually much less. In a hurry, take a slot now.